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This content was downloaded from IP address 66.249.69.194 on 02/01/2020 at 23:53 product planning, product development and supply chain management. The results [7] Lehmann D R and Winer R S 2004 “Product Management,” Eur.
MD Dalim 915316 6/25/07 CYAN MAG YELO Black Marketinggre49026_fm.indd i1/9/07 1:04:08 PM gre49026_fm.indd ii1/.. The purpose of this chapter is to analyze the theoretical and methodological approaches to the study of neuromarketing for designing business strategies. The initial question is based on incorporating advances in neuromarketing into the… A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain.